Media Monitoring & Narrative Research
That is one of the core and priority programs of the Communication and Research Foundation (CRF). Through this initiative, CRF closely examines how media narratives are shaped, circulated, and amplified–and what impact they have on public opinion and democratic discourse.
A dedicated team of nearly 30 researchers works daily to track, monitor, and systematically document news content and narratives across selected media platforms. This continuous monitoring enables CRF to identify emerging trends, dominant frames, and recurring patterns in media coverage. Based on these observations, CRF produces structured and evidence-based reports on a regular basis, particularly monthly analytical reviews.
The central focus of CRF’s media tracking is to assess journalistic standards and practices. This includes rigorous fact-checking and evaluating whether media outlets are misusing the space of freedom of expression to spread misinformation, disinformation, or false propaganda. By scrutinizing accuracy, balance, and ethical conduct, CRF seeks to promote accountability within the media ecosystem.
A key dimension of this work is narrative research. CRF analyzes how media portray competing and often conflicting public opinions, especially in politically sensitive contexts. The team examines whether certain media outlets engage in biased or stereotypical framing of specific political actors or groups, and whether media representation aligns with ground-level popularity and public relevance. For instance, CRF tracks cases where widely significant public-interest issues are ignored due to editorial bias, while comparatively minor issues are exaggerated or overexposed.
Through monitoring proportional representation, framing, and narrative balance, CRF generates insightful analyses that reveal distortions in media coverage. Ultimately, the goal of Media Monitoring & Narrative Research is to hold media institutions accountable, strengthen journalistic integrity, and contribute to a more transparent, responsible, and informed public sphere.
